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Common questions about protecting user data and meeting privacy requirements.

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How can users opt out of tracking?

When building your Mixpanel implementation, you can use the opt-out methods provided in Mixpanel’s client-side SDKs to offer users to ability to opt out of tracking. You can also initialize client-side SDKs to have users opted out by default until they opt in. The Protecting User Data doc has more information.

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Where can I learn more about user privacy regulations and opting users out of tracking?

The Privacy section of the docs has information around privacy regulations. This includes the Protecting User Data doc, which goes into how to opt users out and includes FAQs. There is also the GDPR compliance doc for GDPR-specific information.

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How can we anonymize users and avoid sending PII?

Mixpanel does not know, or need to know, any identifying information about users (like email or phone number). Mixpanel only needs to know that a set of events were performed by a particular user ID. You choose the ID and you choose how you want to send that ID to Mixpanel. The Protecting User Data doc has more information.

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How do we disable geolocation or prevent IP address usage?

The exact method will depend on the SDK being used. See the Disabling Geolocation section of the docs for more information, along with the Geolocation doc.

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How do we handle the accidental sending of PII?

If you accidentally send PII, you can use the data deletion feature to remove it. The Data Clean-up doc has more information. If that doesn’t work for your specific event data, have an organization or project owner open a ticket with Support via the web form. User profile data can be deleted via the Engage API.